End of year tends to hit hard, especially when you’re juggling a squad of field sales reps and closing those critical deals. It’s very real: sales managers often feel stretched as EQ and admin collide in the busy run‑up. But you don’t have to stay stuck in that zone.
Bring your team into a clearer rhythm by resetting how you manage and leaning on the right sales tech to ease the load while boosting results.
Jump ahead: The top B2B sales software
One of the easiest ways to prevent burnout is to call it out. When your reps start showing signs such as low energy, foggy focus, or just being “off”, use that as an opener to ask, “What’s slowing you down?” Shared struggles build empathy, not drama. And you’ll often find that a quick check‑in does more to revive energy than a pep talk ever could.
We’re not talking about scheduled or contrived team‑building; no, this is more about grounding your team in wins, even the small ones. “Hey, remember when you pulled off that tricky account turnaround?” Recalling these moments brings perspective and momentum, and helps repurpose exhaustion into forward thinking.
Be crystal clear about what must get done this quarter, and what’s safe to let ride into January. Assign tasks based on each rep’s win‑zone, whether that’s follow‑ups, admin, or new business pursuit. Shared clarity on where time should go creates unified momentum and stops everyone from spinning their wheels.
This can be tricky if you have no data to go on, and all you have is gut-feel and recent memory. Sales managers with field sales reps now turn to sales tech to sort through the data chaos, and bring clarity.
Check out: Sales apps for sales managers
Once priorities are locked in, resist the urge to tweak. Avoid unnecessary meetings and constant check‑ins. This keeps your people focused, while they’re still in the zone. It’s a small shift, but smart space equals sharper performance.
When the job gets heavy, routines slide. Don’t let them. Promoting healthy habits—good sleep, proper meals, even a brief walk between calls—isn’t fluff. It directly feeds motivation, resilience, and creativity.
If you feel like admin is stealing your team’s selling time, you’re not wrong. Studies found field reps spend as little as 27% of their working hours actually selling. That’s almost a full day lost to admin tasks each week.
As a sales manager steering a field team, your biggest win may lie not in pushing harder, but in working smarter. Set the finish line, plan the chase, and let the right tech do the heavy lifting. You’ll close stronger, and head into the new year with less drag, and more drive.
B2B technical sales involves selling complex or specialised products, often with a strong technical component, to other businesses. It’s about understanding both the product’s capabilities and the customer’s operational needs, so you can recommend the right solution. If your technical sales team is in the field, see how Skynamo can help them capture orders and data on the spot, even offline. Book a demo today.
B2B in tech refers to technology products or services sold from one business to another, such as software platforms, IT infrastructure, or industry-specific tech solutions. It’s all about helping other businesses run smarter, faster, and more efficiently. Discover how Skynamo fits into the B2B tech ecosystem by streamlining field sales for other B2B brands. Find out more.
B2B sales means selling products or services from one business to another, rather than to individual consumers. It often involves longer sales cycles, relationship-building, and a consultative approach. Skynamo helps you keep those relationships strong by giving reps the data and tools they need, wherever they are. See how it works.
The four main types of B2B are producers (selling parts or materials to other businesses), resellers (wholesalers and distributors), governments, and institutions (such as schools or hospitals). Each has its own buying patterns and priorities. Skynamo is built to support sales teams across all these sectors with one easy-to-use field sales app. Request a demo.