Our recent survey of UK field sales representatives found that only 30% have access to mobile sales apps and the benefits they offer.
Successful field sales reps act as trusted consultants — guiding customers through buying decisions, providing accurate quotes, and submitting orders quickly and efficiently. Customer satisfaction depends on consistently delivering these services.
To do this effectively, sales reps need real-time access to accurate product, pricing, and stock information as well as customer data. These tools empower them to make informed decisions, close deals faster, and strengthen customer relationships.
However, our findings show that 70% of field sales reps still lack the mobile sales technology required to capture data efficiently and access the insights they need to perform at their best.
Many businesses expect salespeople to use paper-based or low-tech tools to capture and process field data. Many businesses use sophisticated accounting, ERP, and CRM systems, but these systems do not meet the specific needs of field sales teams. They overcomplicate the situation for reps. This is evident in the fact that nearly 40% of salespeople surveyed consider technology ‘more of a hindrance than a help’. Businesses capture, process, and store data in multiple systems that reps can’t easily access while spending most of their day on the road, away from the sales office.
The quality of information these systems deliver is ultimately dependent on how well data is captured in the field. Our survey shows that nearly 90% of salespeople don’t trust the data they themselves capture out in the field and this is largely due to using the wrong tools for the job.
The right technology must be mobile-first and field sales focused. It should have the ability to change the sales conversation and transform business practices in a manner that results in more face time with customers, increasing sales and cutting various costs in the process. All this while providing salespeople with the means to capture data accurately and access useful information easily.
Field sales reps require a single interface they can use to access the data and functionality they need to do their jobs well. Instead of jumping between various systems on their mobile device. In response to the many sales apps that simply offer mobile access to their software, Skynamo was developed specifically as an app for mobile devices. This means a superior experience for mobile users and access to all functionality – even offline.
‘Our reps have all the information they need at their fingertips because of Skynamo’s mobile app. They are able to answer questions more accurately and make more informed suggestions to customers.’
– Lisa Joao Campbell, Interstat Stationery sales manager