Skynamo has taken an exciting step forward in its global growth journey with the acquisition of mSeller. It’s a well-established UK mobile field sales application. This move not only expands Skynamo’s footprint in the UK but also strengthens its order management and digital catalogue capabilities. Two features that field sales teams rely on more than ever.
This acquisition comes just a year after Skynamo secured $30 million in funding from US-based software investment firm Five Elms Capital. The investment was aimed at accelerating global adoption of Skynamo’s mobile-first field sales platform, and the integration of mSeller is a clear example of that strategy in action.
Field sales has changed dramatically over the past year. The pandemic forced businesses to rethink how reps sell, place orders, and collaborate with customers. Digital tools have become essential—not optional.
mSeller brings more than two decades of experience in the UK market and has a loyal customer base across industries such as toys, giftware, confectionery, stationery, and furniture. Their app gives reps the ability to access digital product catalogues, pricing, customer information, invoices, and order history on the go.
According to Sam Clarke, CEO of Skynamo, the acquisition provides an opportunity to merge the best of both platforms:
“By combining mSeller’s strengths with Skynamo, we can offer a truly comprehensive order management and digital catalogue experience to field sales reps around the world.”
For managers, it means better visibility of what’s happening in the field. For sales reps, it means instant access to accurate product and customer data—no matter where they are. And for customers, it means faster, more reliable service.
Skynamo’s mission has always been to help manufacturers, wholesalers, and distributors move away from inefficient, paper-based processes. With mSeller onboard, that mission becomes even more achievable.
As Clarke explains:
“Small businesses in the UK and South Africa are often late adopters of digital order and sales tools. There’s a huge opportunity to help them transition to simple, powerful mobile technology.”
And this acquisition is a major step toward that future.
For further information visit skynamo.com
Established in Stellenbosch, South Africa in 2012, Skynamo is the leading field sales technology provider with close to 10,000 users at nearly 1,000 companies across a wide range of industries in Southern Africa, Australasia, the UK, Europe and the US. Skynamo’s field sales mobile app and cloud-based management platform are used by manufacturers, wholesalers and distributors with sales teams in the field, selling products to an existing base of customers. Skynamo integrates with a wide range of ERP and accounting software to improve order accuracy and fulfilment. It was named Sage ISV Partner of the Year for 2019 (Africa & the Middle East) and an Acumatica Certified Application and Customer Verified Application. Skynamo is a member of the Stellenbosch-based Alphawave group of software and electronics companies, with more than 100 employees in South Africa, the UK and the US.
PRESS CONTACT
Issued on behalf of Skynamo by Samantha Pugh from Hook, Line & Sinker Communications
Tel: +27 71 874 5460 / Email: sam@hooklinesinker.biz
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