"The integration with our system has helped us cut down miscommunication substantially."
Richard Jansen van Rensberg
Head of Sales
Liqui Moly is a well-known lubricants and automotive additives brand with a strong presence in South Africa’s retail and workshop market. Just as their products are designed to reduce friction, protect engines, and keep machinery performing at its best, their sales team needed the same kind of support. Not for engines, but for the day-to-day field sales work of managing visits, orders, and customer relationships on the road.
How Liqui Moly improved sales team performance and cut admin with Skynamo
They needed a field sales CRM system that would keep the sales engine running smoothly, and help them manage sales activity more effectively, without adding extra admin to the workday.
Before Skynamo, the Liqui Moly team faced a set of challenges that most manufacturers, distributors, and wholesalers with reps in the field are familiar with.
None of these issues were unique to Liqui Moly; they’re the same pressures most South African field sales teams face. But they had reached a point where better tools were needed to keep the business moving forward.
Liqui Moly needed something simple, reliable, on-the-road friendly, and built for reps who spend their day in stores, workshops, and on the highway. Skynamo’s mobile-first sales rep app with real-time visibility stood out.
From the start, the team saw value.
The goal was not to overhaul their processes entirely, but to make their sales team’s daily work easier and more effective.
Liqui Moly worked with the Skynamo customer success team to roll out the platform across their sales team. Training focused on helping reps use Skynamo naturally during their calls, on how to take notes in the moment, generate orders on site, capture photos, and log issues without any extra steps. Within a short period, the team had made Skynamo part of their everyday rhythm.
As Liqui Moly grew, it became clear that it caused friction and delays to have sales and operations run on separate systems. Orders captured by reps still had to move through a series of manual steps before reaching the system. This opened the door for delays, miscommunication, and occasional errors.
To solve this, Liqui Moly completed an integration between Skynamo and their Pastel system. This ensured reps in the field have access to current stock, pricing, discount structures, and more. It also ensures data flows cleanly from the field to head office, without anyone needing to recapture or interpret it.
Once the app was deployed and integration went live, the difference was noticeable. Orders placed in Skynamo push directly into the system. This gives the operations team immediate visibility of what needs to be picked, packed, or delivered. Managers can trust that the numbers they see are accurate because they come straight from the rep’s device at the time of the customer visit.
“The integration with our system has helped us cut down miscommunication substantially.”
For the Liqui Moly team, this has meant fewer back-and-forths, fewer delays, and a smoother handover between sales and operations. The integration has also strengthened their internal rule that orders and quotes must be created through Skynamo.
“We insist that our sales team uses Skynamo for quoting and creating orders for clients.”
This ensures everything starts in the right place, with the right information, from the beginning.
Since implementing Skynamo, Liqui Moly has seen tangible improvements in the way their sales team operates.
Reps now complete admin as they go, allowing them to spend more time selling and supporting customers. There’s no need to back-capture orders or notes at the end of a long day.
Managers have real-time insight into visits, orders, issues raised, and customer history. This has helped with planning, coaching, and understanding where support is needed.
Because orders are placed during the customer visit, nothing gets lost or delayed. Head office receives correct information the first time.
Being able to pull up past orders, out-of-stock reports, and outstanding tasks on the spot has helped reps have better conversations with customers.
These changes haven’t happened because of a big technology shift. They’ve happened because the right tool made everyday work smoother.
The bottom line is crystal clear (in more ways than one): Skynamo helps their sales team work smarter, stay organised, and deliver a better customer experience.
“Since implementing Skynamo, we’ve seen major changes in our efficiencies and how we manage not just our sales team, but also help build long term relationships with our clients.”
The team values how easy it is to use, how naturally it fits into their workflow, and how it gives both reps and managers the information they need to do their jobs well.
Liqui Moly continues to use Skynamo as a core part of their field sales operations. Whether it’s to improve visit consistency, handle orders, or keep the team aligned, Skynamo has become the system they lean on to keep everything running smoothly.
Their experience is a strong example of what many wholesalers, distributors, and manufacturers across South Africa are seeing: when you give field sales teams the right tools, performance follows.
If you want the same success story for your field sales reps, and office sales team, reach out to us today. One of our experts will call you back.