Latest insights

Reinforce your customer journey with the right tools. Learn the benefits of an effective online ordering system and strategies for getting started. The health and beauty industries have become increasingly competitive over the years. With new products emerging daily, brands are scrambling to find ways to capture the attention of their audiences. This is where creating a well-designed customer journey plays an important

When selling cosmetics online, accurate data and a customer-driven strategy are a must. A well-defined sales process can help raise your firm’s bottom line. Breaking into the online beauty marketplace comes with a unique set of challenges. While the convenience of digital stores is always appealing, most cosmetics consumers are quite particular in their preferences. As a result, new industry players and start-ups face mounting odds of making it big. Without an established sales process, the journey can prove even more difficult. It doesn’t help that cosmetics are a

Building material suppliers have a lot on their plates – and those plates are only about to get heavier. The global building and materials industry has been growing at a rate of 5% and is projected to top $400 billion by 2030. Forward-thinking companies that level up their operations with a top-tier sales CRM stand to rake in more of that dough than those that don’t. From managing shipping, payments, and inventory to dealing with customers and identifying user behavior,

Rising inflation, market volatility, increased unemployment, and shrinking GDP contribute to growing global recession fears. Unprepared businesses are especially worried, and with good reason. If you’re unsure of how to handle the customer, labour, and financial challenges of recessions, you aren’t alone. Let’s explore what a recession means, how to spot one, and how you can prepare to weather the storm. Is your business seeing the signs of a global recession? A

The business world is seldom static. While you always hope for periods of growth and expansion, downturns are inevitable. But sticking your head in the sand won’t protect you from slow seasons, low B2B sales, and harsh economic conditions: when times get tough, smart entrepreneurs prepare. Some economic downturns are unexpected. Others are seasonal, occurring annually or during regular intervals throughout the year. While you can’t protect your business from the negative effects, you can fortify it to minimise the blow. Use these three tips to

Sales technology has been at the right hand of sales personnel everywhere for years. Its development has pushed products and padded pockets with greater ease and consistency than ever before. That is exactly why picking the right models for your company is mission-critical. Doing so means your team has the tools they need to thrive. These choices extend to the CRM software your company relies on for its day-to-day operations. Therefore, investing in the right CRM software ensures your sales team has the data insights they need to close more sales – sending profits and efficiency soaring.

The sweeping changes affecting B2B sales strategy didn’t happen overnight. Even before the onset of COVID-19, many B2B buyers had moved toward self-reliance to conduct their own research and share their findings with colleagues. Interaction with a salesperson often only occurs after the modern buyer satisfies their preference for self-discovery. Today, B2B sales is about more than just selling products to generate revenue. The most successful sales teams dig into a prospect’s problems, offer viable solutions, and foster healthy relationships. How? With a winning B2B sales

Nobody likes failing. Just ask any salesperson what their greatest fear on the job is; they’ll usually respond with the fear of rejection. Despite being offered the best prices on the best products, clients will still find a reason to say ‘No.’ It’s not personal, it’s business. And yet, sales anxiety persists – and it affects everybody no matter where they are on the totem pole. But is sales anxiety the main cause of diminishing sales success? Unfortunately, sales anxiety is often a self-fulfilling prophecy that strips

In a world full of choices, sometimes it’s nice not to have to choose. Local wineries understand this more than most other establishments. With hundreds of wines for guests to choose from, the decision process can seem more tedious than relaxing. How can we fix this? When combined with superb customer service, recommending wines that fit your guests’ preferences can help to create an enhanced customer experience. One of the easiest ways to learn and use your customers’

The saying goes that sales tools make the salesperson. Is this true? Without a doubt, they do give sellers an advantage over those who still depend entirely on spreadsheets, charisma, and pitches. However, sales tools and technology alone won’t amount to much. To make sense of sales tools like business intelligence, analytics, and marketing, agents will need to learn how to use them effectively and efficiently. This is where sales enablement comes into play. What is sales