Latest insights

Quality diminishes over time. This is especially true for databases containing customer data. That may sound like a problem for another day, but the truth is, the data decay that will impede your entire organisation is happening as we speak. This is why B2B businesses should invest in top-tier CRM software. In doing so, they protect the data they expended precious resources to acquire while protecting the most important part of any business — their customers. What is CRM Data Decay? CRM data decay happens naturally

Mental health challenges have reached a new global high. 42% of adults worldwide say they feel a lot of worry. 41% report high stress, and 28% experience unhappiness. Burnout is also on the rise, with 49% of people suffering from these symptoms at work. Hybrid working is adding to people’s stress by increasing a sense of isolation. Fear and uncertainty of the modern world making us ever more anxious. With mental health challenges now being the norm among employees across all organisational levels, people are talking about mental health at

Businesses across all sectors leverage digital tools and platforms to grow. This is because more and more customers are flocking to the digital space every day. Better yet, they’re doing so with the intent to engage with brands that can effectively and efficiently alleviate their pain points. However, with stiff competition just a search away, it’s not enough to simply offer a solution. Businesses must ensure that their B2B online ordering systems are aptly designed to deliver what their target customers need – and then some. Of course, similar to

Companies usually task their sales team members with targets they need to meet by the end of a term. These quotas can go up or down depending on the previous period’s performance and current market conditions. When leads fail to prepare their sales team with clear strategies to acquire new clients, those quotas rarely get met. In contrast, a well-equipped team that understands the market won’t just hit their targets – they’ll exceed them.

The International Monetary Fund (IMF) recently forecast that growth of the global economy will slow to 3.2% this year. This is down from 6.1% in 2021, and to an even lower 2.9% in 2023. Lasting effects of the pandemic, fallout from the Ukraine–Russia conflict, and rising inflation, food, and energy prices all contribute to this. These macro-economic factors are impacting businesses locally resulting in volatile and unpredictable customer behaviour, particularly in the B2B space. To remain ahead of the curve, it is crucial for businesses to adopt

The pandemic pushed companies in industries still dependent on legacy systems to embrace new tools. Companies in sectors like food and beverages had to focus on digital adaptation to survive and meet new customer demands. Having a solid eCommerce platform became the norm. Optimization kicks off with the right tools for companies in this industry, starting with a competitive B2B sales ordering platform. Although two years have passed since the pandemic put these changes in motion, there’s

Information is power. Nowhere is this more apparent than in measuring the success of your sales team. Many companies leverage sales data to analyze their past performance and predict their future success. Meanwhile, other firms specialize in gathering customer insights to create highly customized campaigns and programs. Companies used to depend entirely on the

Technology has driven the sales industry to new heights. From landlines to cell phones, cold calling to data-driven leads, and manual data entry to automated CRMs, we’ve come a long way. Not only is technology playing a bigger role in every touchpoint of the sales process, but it has restructured the sales approach entirely. This is because sales technology allows reps to personalize their approach and close deals at the most opportune time. It minimizes time and resources wasted on poor leads. In this guide, we will analyze the impact of digitization on the industry by looking

To say that the pandemic caused a seismic shift in how the world does business is an understatement. In particular, the B2B market learned firsthand that surviving the COVID-19 landscape meant moving away from conventional field sales methods. This includes embracing eCommerce, even at the expense of in-person interactions. Surprisingly, B2B buyers made it clear they prefer to make deals digitally. What’s even more surprising is that

Mentorship could be the game-changer South African entrepreneurs need, especially as 70% of mentored businesses experience a five-year increase in survival rate. Sam Clarke, CEO of Skynamo, says entrepreneurs are needed now more than ever since they see opportunities, capitalise on these, and, in doing so, create the businesses of the future. But they urgently need support if they are to succeed. He explains that not only do entrepreneurs create jobs, but they also boost economic growth through the development of innovative technologies, products, and services. “Where