Analytics & Reporting
Strategies to effectively measure sales productivity
Tracking sales productivity blindly, or ignoring it completely, can be detrimental to your business growth and your bottom line. Although sales figures alone can give you an indication of the demand for your product or service, other factors determine whether those sales are translating to increased profit – as well as how they match up to the team and market potential. With many factors to consider, including marketing, the business sales pipeline, competition, communication, and pricing, measuring sales productivity may seem like a complicated task. Here’s the good news: it