Latest insights

Skynamo – the leading provider of field sales technology – carried out extensive research recently. Spanning hundreds of manufacturers, wholesalers and distributors around the world, all with field sales teams, several pertinent challenges and successes were revealed over the course of the year. The resultant Field Sales Benchmark Report for 2021 gives some interesting insights into how the Food and Beverage industry’s sales teams compare. It

COVID-19 has triggered unprecedented changes in lives across the world. For many years, the majority of consumers have purchased products and services from brands they know and trust. But as campaigns around healthy eating habits and product quality gained momentum, we’ve seen a sharp shift in food buying preferences. These factors have made consumers much more aware of how their food is sourced, produced, and consumed. What am I eating? Where does it come from? Consumers are now becoming sustainable food customers. With this shift in consumer behavior comes new opportunities

From electronics and seasonal clothing to home furnishings, toys, and food items, supply chain issues are causing in-store product shortages, creating a climate reminiscent of the panic buying that hit stores at the start of the pandemic. This time around, however, the disruptions are on a smaller scale and local in nature. In the US, retail sales, excluding food services, were 22% higher during the

Skynamo Data Shows July Unrest Continues to Affect South African Business Recovery Recent data from Skynamo’s Industry Thermometer reveals that the civil unrest in July is having a longer-term impact on South African businesses—interrupting the strong sales momentum that had been building toward pre-pandemic levels. Tracking Industry Performance Across 26 Sectors The

Dietary supplement manufacturers and distributors share which new product ranges they are exploring and what role outside sales reps play in their order-taking process in 2021. Polling data taken during the live Dietary Supplement Trends for 2021 webinar presented by the Natural Marketing Institute draws attention to emerging industry trends. Manufacturers and distributors share what they

Consumers across the globe are prone to moments of indulgence, turning to snacks all throughout the day. Many consumers look to snack purely to satisfy hunger, however more and more consumers are now looking to get more than just a quick bite, but are now actively seeking snacking products that can offer functional and nutritional benefits. This desire has led to a growing number of consumers turning to high-protein snacking products. So, what exactly are consumers looking to get from their snacks? Snacking Habits In 2021 consumers have been

Outside sales platforms enable producers and distributors of nutritional and fitness products and other services in the health and wellness industry to grow their market share. Health and wellness industry growth “appears unstoppable” The health and wellness industry is one of the fastest growing globally, and was