Latest insights

In an ever-increasingly digital world, personalised customer relationships are crucial for business success and quality data bridges the gap. However, according to a recent study on the State of Customer Relationship Management (CRM) Data Health, 44% of respondents estimate that their company loses over 10% in annual revenue due to poor quality CRM data which results in the loss of customers. Additionally, 79% of business around the world say

Now that employees have experienced remote working, many don’t want to return to the office, leading companies to opt for hybrid work. As a result of the pandemic, employees are more willing to leave a job should they be unhappy, prompting employers to ensure they cultivate an optimal working environment to retain top talent in 2022 and beyond. Sarah Rice, chief people officer at Skynamo says that this boils down to balancing culture whilst navigating a new way of working to bolster employee happiness, productivity, and overall company

Experts identify skills shortages as the eighth-largest risk facing South African businesses and the seventh-greatest risk worldwide. South African businesses are competing with each other and many international businesses to hire and retain skilled workers. A number of employers look at the 35 percent and more unemployment rate and assume that staff don’t have any employment choices and that the competition isn’t fierce. For skilled workers, this is, however, not true. It has been reported that 60 percent of employees who left their jobs between April and October

As a result of Covid-19, employers need to re-look office culture, teamwork, and talent strategies to acknowledge both a shifting business landscape and changing employee expectations. According to new research, physical well-being ranks third among employees’ top priorities after financial and mental well-being. With this in mind, Sarah Rice, chief people officer at Skynamo outlines how employers can build this into their employee retention strategies. Rice says that the pandemic has shone a spotlight on the importance of health and

Companies use many different metrics to quantify their success. Some of the more common ones include: reports to track and measure operations data, website traffic, and employee performance. Beyond these, customer lifetime value (CLV) has been identified as one of the most helpful business metrics. CLV carries special significance in the context of business growth. As a measure of performance, it represents the cumulative value that repeat customers bring to a company. This is particularly important since it’s more cost-effective to add value to existing customers than to find

Planning for the future of your business once you are no longer at the helm may be one of the last things on your to-do list, but it shouldn’t be. All businesses will experience a transition at some point, and making sure that you have a system in place for business succession helps to ensure longevity and stability even when you are gone. So, how can you go about ensuring that your business outlives you? Let’s find out. Methods to ensure your business succession plan works These methods will not only help you in your creation of

As consumers have become more and more comfortable with online shopping, there has been an undeniable digital transformation in field sales. With the change in interface, digital expectations have changed, and today customers demand an online experience that mimics their past face-to-face shopping interactions. Online behavior and a greater reliance on mobile devices

Small and medium, local enterprises (SMEs) are essential to the economy’s health and predicted to lead an economic recovery post-COVID. However, many of these businesses are fighting to keep their doors open since the onset of the pandemic. 89% impacted by the recent rioting and looting in KwaZulu-Natal and Gauteng, according to research by BeyondCovid. Positively, the latest data by Skynamo’s Industry Thermometer for July 2021 reveals that the political turmoil did not have as big an impact on sales as expected.

South African women still face tremendous challenges in their daily lives. From personal safety to access to education and work opportunities and appropriate healthcare. Women are still more likely than men to be unemployed. According to Statistics South Africa, 31 percent of men are unemployed. Compared to 34 percent of women, with black women by far the most vulnerable, with an unemployment rate of 38 percent. These are structural issues, backed up by some troubling

The past year emphasized the importance of strategy, and communication with customers. An optimistic Julian Diaz, Skynamo’s chief marketing officer, shares what he expects from consumers in 2021. The “wait and see” approach works in the short run. But only in the short run. Sound strategies provide certainty and direction, enabling businesses to act despite longer periods of uncertainty. We asked Skynamo CMO Julian Diaz to round up his expectations for the year ahead.