Latest insights

Finance and Sales: they’re often seen as the odd couple of every business. Finance says, “Be careful!” while Sales hears, “Sell faster!” And then there’s the endless back-and-forth—forgotten invoices, capturing data manually, paperwork that gets lost somewhere between sales reps’ car seats and the finance office. Spreadsheets and powerpoint reports pile up, sales invoices get delayed, and then the finger-pointing begins. It’s a bit like a sitcom… but no one’s laughing.

The International Monetary Fund (IMF) recently forecast that growth of the global economy will slow to 3.2% this year. This is down from 6.1% in 2021, and to an even lower 2.9% in 2023. Lasting effects of the pandemic, fallout from the Ukraine–Russia conflict, and rising inflation, food, and energy prices all contribute to this. These macro-economic factors are impacting businesses locally resulting in volatile and unpredictable customer behaviour, particularly in the B2B space. To remain ahead of the curve, it is crucial for businesses to adopt

Information is power. Nowhere is this more apparent than in measuring the success of your sales team. Many companies leverage sales data to analyze their past performance and predict their future success. Meanwhile, other firms specialize in gathering customer insights to create highly customized campaigns and programs. Companies

In today’s digital-first economy, data is the new currency. This is why analyzing sales reports has become essential to modern companies’ business. Sales reports enable insight into how agents are performing and what aspects of their strategy need improvement. This allows them to make informed decisions on fine-tuning their processes and improving the overall customer journey. However, generating sales reports is only the first step in

Creating sales success is easy when the data is captured and interpreted smartly. Monitoring analytics closely allows sales teams to refine their strategies and target key areas. In fact, in a recent survey of more than 1,000 sales organizations around the world, McKinsey found that 53% of those that are “high performing” describe themselves as prolific and effective users of

Choosing sales automation software that is the right fit for your business can be confusing. Here are 8 key features that simplify the sales management process and increase sales team productivity. We’ve recognized the important role the right field sales software plays in

There is an ongoing debate about whether humanity or technology is more crucial to the future flourishing of businesses. And with that, the question of whether sales jobs will become obsolete. From the one corner we hear The Future of Sales Is Artificial Intelligence along with an explanation for

By the year 2020, it is predicted that analogue data will have been phased out entirely and that there will have been a 100-fold multiplication in the digital data connected by an IP address, meaning it could be connected to any other data via the internet. As the amount of available data increases, so does the potential to see new patterns that was previously not noticeable. However, with such a drastic increase in the amount of data available to us, it becomes much harder to sift through and patterns become more difficult to