Latest insights

In South Africa’s blooming beauty and cosmetics industry, staying competitive is no small feat. Do sales challenges like logistics, stock levels, reps on the road, customer relationships, and an ever-growing product list sound familiar? If you are a wholesaler, importer, manufacturer, or distributor of beauty and cosmetics brands and products, then we have good news. Easy-to-use sales and ordering tech designed especially for beauty and cosmetics means you can effectively solve some of these challenges. Whether you’re a

In the crowded field of cosmetics, every sale counts. Sales audits can help you improve the online ordering system and keep your entire team aligned. Operating a cosmetics business requires you to keep so many products on hand – diverse lines of lipstick tubes, makeup kits, foundations, eyeliners, and more. As a result, tracking how each item fares at your stores can be daunting. If regular sales audits consist of simply checking sales versus inventory, your business might be missing the bigger picture. How can you find out which products make the most money? Or which

Reinforce your customer journey with the right tools. Learn the benefits of an effective online ordering system and strategies for getting started. The health and beauty industries have become increasingly competitive over the years. With new products emerging daily, brands are scrambling to find ways to capture the attention of their audiences. This is where creating a well-designed customer journey plays an important

When selling cosmetics online, accurate data and a customer-driven strategy are a must. A well-defined sales process can help raise your firm’s bottom line. Breaking into the online beauty marketplace comes with a unique set of challenges. While the convenience of digital stores is always appealing, most cosmetics consumers are quite particular in their preferences. As a result, new industry players and start-ups face mounting odds of making it big. Without an established sales process, the journey can prove even more difficult. It doesn’t help that cosmetics are a

Historic and early indicators suggest the cosmetic and beauty industry will do relatively well and use innovation opportunities to its advantage. Digital will play a critical role in saving the beauty industry. Early predictions and consumer responses Lockdown’s