Latest insights

Are you ready to shoot your metaphorical love arrows in the grand bazaar of B2B relationships? If you’re in sales today, you’re not just selling products; you’re acting as a matchmaker! And our trusty wingman in this romantic comedy? Skynamo CRM. It’s like having a dating coach for your sales pipeline. While Skynamo CRM is the wrong app if you want to find your soulmate, it’s the app of choice for high-performance B2B sales reps who want long-lasting, healthy, profitable client

Ah, sales. The art of persuasion, the thrill of the chase, the sweet sound of “Yes, I’ll take ten!” But let’s be honest, sometimes the fire dims and you find yourself lost in a sea of CRM updates, cold calls, and the dreaded quarterly targets. Fear not, my fellow sales warriors! It’s time to fall head over heels in love with sales all over again. Let’s bring back that spark, shall we? Love at first site Remember that first site visit you did? You, like a modern-day Cupid

Business relies on exceptional sales performance. However, sales aren’t only about improving the bottom line. Reputation is everything in the modern business environment, and your sales team is often at the forefront of that effort. A good reputation can smooth the road to making new contacts, while a poor one might shut them down entirely. That’s why a prospective customer will likely first consider your reputation before deciding whether they want to work with you. Moreover, the powerful reach of social media means your digital footprint is already on the front lines. As

Nobody likes failing. Just ask any salesperson what their greatest fear on the job is; they’ll usually respond with the fear of rejection. Despite being offered the best prices on the best products, clients will still find a reason to say ‘No.’ It’s not personal, it’s business. And yet, sales anxiety persists – and it affects everybody no matter where they are on the totem pole. But is sales anxiety the main cause of diminishing sales success? Unfortunately, sales anxiety is often a self-fulfilling prophecy that strips

When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases. Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information to tailor a sales strategy that optimizes resources and fosters growth for your business. Why is sales data important? Sales data is any information your sales team can

A good salesperson sells products, but a great one offers solutions. In essence, this is what consultative selling is all about. In this era of instant communication, buyers already have a leg up on salespeople. The wide availability of internet resources means that a simple Google search may be enough for a buyer to learn about the product they’re interested in. With basic information already on hand, B2B buyers or procurement professionals will usually engage with sales reps further into the sales process. At this point, they’ll want to learn more about how a product

Data-driven insights help companies make more informed decisions. B2B guided selling gives businesses the ability to synthesize, connect and enrich disparate data sources and helps to build a more complete picture of how buyers behave. This allows sellers to identify needs, predict behaviors, and close more sales. Business-to-business (B2B) companies often have vast data about their products, customers, and sales, but they don’t always know how to make sense of that data and draw actionable insights from it. This can be a daunting task in terms of tools and knowledge required.

One of the biggest challenges of running a small to medium enterprise in 2021 is the ongoing digital transformation of field sales hastened by the demands of the pandemic. This digital transformation requires promoting your products/services across various digital channels to reach your target consumers.

Small and medium, local enterprises (SMEs) are essential to the economy’s health and predicted to lead an economic recovery post-COVID. However, many of these businesses are fighting to keep their doors open since the onset of the pandemic. 89% impacted by the recent rioting and looting in KwaZulu-Natal and Gauteng, according to research by BeyondCovid. Positively, the latest data by Skynamo’s Industry Thermometer for July 2021 reveals that the political turmoil did not have as big an impact on sales as expected.

South African women still face tremendous challenges in their daily lives. From personal safety to access to education and work opportunities and appropriate healthcare. Women are still more likely than men to be unemployed. According to Statistics South Africa, 31 percent of men are unemployed. Compared to 34 percent of women, with black women by far the most vulnerable, with an unemployment rate of 38 percent. These are structural issues, backed up by some troubling