Latest insights

Are you ready to shoot your metaphorical love arrows in the grand bazaar of B2B relationships? If you’re in sales today, you’re not just selling products; you’re acting as a matchmaker! And our trusty wingman in this romantic comedy? Skynamo CRM. It’s like having a dating coach for your sales pipeline. While Skynamo CRM is the wrong app if you want to find your soulmate, it’s the app of choice for high-performance B2B sales reps who want long-lasting, healthy, profitable client

Ah, sales. The art of persuasion, the thrill of the chase, the sweet sound of “Yes, I’ll take ten!” But let’s be honest, sometimes the fire dims and you find yourself lost in a sea of CRM updates, cold calls, and the dreaded quarterly targets. Fear not, my fellow sales warriors! It’s time to fall head over heels in love with sales all over again. Let’s bring back that spark, shall we? Love at first site Remember that first site visit you did? You, like a modern-day Cupid

Business relies on exceptional sales performance. However, sales aren’t only about improving the bottom line. Reputation is everything in the modern business environment, and your sales team is often at the forefront of that effort. A good reputation can smooth the road to making new contacts, while a poor one might shut them down entirely. That’s why a prospective customer will likely first consider your reputation before deciding whether they want to work with you. Moreover, the powerful reach of social media means your digital footprint is already on the front lines.

The business world is seldom static. While you always hope for periods of growth and expansion, downturns are inevitable. But sticking your head in the sand won’t protect you from slow seasons, low B2B sales, and harsh economic conditions: when times get tough, smart entrepreneurs prepare. Some economic downturns are unexpected. Others are seasonal, occurring annually or during regular intervals throughout the year. While you can’t protect your business from the negative effects, you can fortify it to minimise the blow. Use these three tips to

Nobody likes failing. Just ask any salesperson what their greatest fear on the job is; they’ll usually respond with the fear of rejection. Despite being offered the best prices on the best products, clients will still find a reason to say ‘No.’ It’s not personal, it’s business. And yet, sales anxiety persists – and it affects everybody no matter where they are on the totem pole. But is sales anxiety the main cause of diminishing sales success? Unfortunately, sales anxiety is often a self-fulfilling prophecy that strips

The saying goes that sales tools make the salesperson. Is this true? Without a doubt, they do give sellers an advantage over those who still depend entirely on spreadsheets, charisma, and pitches. However, sales tools and technology alone won’t amount to much. To make sense of sales tools like business intelligence, analytics, and marketing, agents will need to learn how to use them effectively and efficiently. This is where sales enablement comes into play. What is sales

When determining the most appropriate sales strategy for their teams, B2B companies often use customer sales records. This approach collects data, analyzes it, and then uses it to maintain accurate customer databases. Tracking this data can help you to monitor your company’s performance among specific demographics and target users. You can then use this information to tailor a sales strategy that optimizes resources and fosters growth for your business. Why is sales data important? Sales data is any information your sales team can

Now that employees have experienced remote working, many don’t want to return to the office, leading companies to opt for hybrid work. As a result of the pandemic, employees are more willing to leave a job should they be unhappy, prompting employers to ensure they cultivate an optimal working environment to retain top talent in 2022 and beyond. Sarah Rice, chief people officer at Skynamo says that this boils down to balancing culture whilst navigating a new way of working to bolster employee happiness, productivity, and overall company

The pandemic forced many businesses out of their comfort zones, sales teams especially. Instead of meeting with prospects, sales teams had to make do via online platforms such as videoconferencing, for example. Despite initial skepticism, many adopters warmed up to the new system of remote interaction. This allowed personal interactions to continue, but from a safer distance. Even

A good salesperson sells products, but a great one offers solutions. In essence, this is what consultative selling is all about. In this era of instant communication, buyers already have a leg up on salespeople. The wide availability of internet resources means that a simple Google search may be enough for a buyer to learn about the product they’re interested in. With basic information already on hand, B2B buyers or procurement professionals will usually engage with sales reps further into the sales process. At this point, they’ll want to learn more about how a product