Latest insights

Data-driven insights help companies make more informed decisions. B2B guided selling gives businesses the ability to synthesize, connect and enrich disparate data sources and helps to build a more complete picture of how buyers behave. This allows sellers to identify needs, predict behaviors, and close more sales. Business-to-business (B2B) companies often have vast data about their products, customers, and sales, but they don’t always know how to make sense of that data and draw actionable insights from it. This can be a daunting task in terms of tools and knowledge required.

One of the biggest challenges of running a small to medium enterprise in 2021 is the ongoing digital transformation of field sales hastened by the demands of the pandemic. This digital transformation requires promoting your products/services across various digital channels to reach your target consumers.

Small and medium, local enterprises (SMEs) are essential to the economy’s health and predicted to lead an economic recovery post-COVID. However, many of these businesses are fighting to keep their doors open since the onset of the pandemic. 89% impacted by the recent rioting and looting in KwaZulu-Natal and Gauteng, according to research by BeyondCovid. Positively, the latest data by Skynamo’s Industry Thermometer for July 2021 reveals that the political turmoil did not have as big an impact on sales as expected.

South African women still face tremendous challenges in their daily lives. From personal safety to access to education and work opportunities and appropriate healthcare. Women are still more likely than men to be unemployed. According to Statistics South Africa, 31 percent of men are unemployed. Compared to 34 percent of women, with black women by far the most vulnerable, with an unemployment rate of 38 percent. These are structural issues, backed up by some troubling

Polls show the importance field sales teams attach to in-person selling. Their reasons for employing outside sales teams, and how the pandemic affected the size of their sales teams. Sales professionals who attended our Face-to-Face Selling During a Pandemic webinar shared some of their thoughts on the importance of field sales teams for business success. How they plan to use these teams going forward. We learned that businesses value the role of field sales teams and largely consider outside salespeople critical to long-term success. Our poll

With all the digital platforms and virtual meeting tools available, meeting in person and selling face-to-face remain the most successful way of doing business. Do people prefer online interactions to meeting in-person when doing business? You might think that future business success depends entirely on your ability to work from home or use digital platforms.

“Transparency sells better than perfection,” so why not just own up to it? It’s not easy to admit to buyers that your solution has its shortcomings. But that’s often exactly what’s necessary to increase win rates. People prefer transparency over perfection Todd Caponi argues in his talk on

Field sales professionals Philip Schäfer and Catherine Naudé share their thoughts on the importance of planning, and what many of us get wrong when it comes to planning our day. In your own words, why is planning important? Philip: Planning is about being organised and on the front foot – this is where field sales software can help. Regular planning is critical within the sales environment, as you must be organised and constantly plan your next move.

We’re not only known as “the app people” but also as “app people”. As developers of the field sales software, we specialise in a mobile sales app, yet we appreciate other applications that simplify and enhance everyday experiences. Here are some of our staff’s favourites. On the road

Lost internet connectivity should never mean lost productivity. Field sales reps should be able to continue entering orders and customer information in their app, even while offline. Here are 5 benefits of field sales apps with offline capability Whether loadshedding is a thing in your country or not, as a field sales rep, you’ll often be forced to work offline. And, usually at the time