Latest insights

Let’s face it: society expects women to do it all. And not just do it all, but do it all with a smile, while wearing multiple hats, and without breaking a sweat. You’re a sales manager, a sister, a mother, a friend, a homemaker, a sports enthusiast, and probably a few more things before your first cup of coffee kicks in. It’s impressive, it’s exhausting, and frankly, it’s borderline superhuman. But here’s the thing—no one, not even Wonder Woman, can do it all alone. Thankfully, technology is here to lend a helping hand, and make the impossible slightly more possible.

We don’t do artificial. We do actionable. The buzz around Artificial Intelligence (AI) is undeniable, especially in the dog-eat-dog world of sales. But at Skynamo, we believe AI is more than just algorithms and automation. It’s about empowering your sales teams with intelligence that’s actual, accountable, annual, actionable, and accurate. Let’s explore how Skynamo is redefining AI for sales. 1. When you

NYou’re just a salesperson, standing in front of a prospect… asking them to love your product. It’s the romantic comedy of errors that can be the selling profession. See the thing is, selling and dating are a dynamic duo of similarities, that frankly we don’t talk enough about. So let’s unpack the parallels shall we? Finding the perfect catch We all know the age-old adage of ‘there are many fish in the sea.’ Whilst this may be synonymous with dating, it rings true to selling as well. The trick in both dating and selling

What used to be just a single day of frenzied shopping in the USA has evolved into a whole week of retail mayhem here in South Africa. While that gives us a bit of breathing room, it also spikes up the pressure on supply chains. The challenge? Taming unpredictable demand spikes and expanding operations at the snap of a finger. Fear not, for the secret sauce lies in total visibility and turbocharged efficiency, all thanks to our integrated software solution. Dance with Demand or Drown in Despair Inefficiencies and disjointed

Today, we’re delving into the kitchen of sales—equipped not with pots and pans but with nifty sales intelligence tools. If it feels like all you do is greet and seat, but never get to take people’s orders, let alone serve a three-course meal, then boy, have you landed on the right page! Let’s begin with a splash of reality Dive straight into the heart of sales for a moment. It isn’t just about the relentless chit-chat or the nifty powerpoints; it’s the cha-ching at the end of

How do you measure sales success? By definition, it’s the confirmation that a prospect allowed a seller to address their needs. This leads to an even bigger question. How do companies achieve field sales success? Before the internet leveled the playing field in terms of knowing about products and companies, many salespeople saw field sales success as an individual accomplishment. Sales teams and companies supported that notion, as competition between agents meant bigger revenue for themselves. They stoked the competitive fire by offering awards and

Information is power. Nowhere is this more apparent than in measuring the success of your sales team. Many companies leverage sales data to analyze their past performance and predict their future success. Meanwhile, other firms specialize in gathering customer insights to create highly customized campaigns and programs. Companies

Data-driven insights help companies make more informed decisions. B2B guided selling gives businesses the ability to synthesize, connect and enrich disparate data sources and helps to build a more complete picture of how buyers behave. This allows sellers to identify needs, predict behaviors, and close more sales. Business-to-business (B2B) companies often have vast data about their products, customers, and sales, but they don’t always know how to make sense of that data and draw actionable insights from it. This can be a daunting task in terms of tools and knowledge required.

In today’s fast-paced world, the automation of manufacturing and industrial processes is accelerating. Businesses that fail to digitize their sales operations risk falling behind competitors—and, more importantly, compromising their customer relationships. We go through the Dire Consequences of Not Adopting Sales Technology in this blog. Why Technology Matters for Customer

The past year emphasized the importance of strategy, and communication with customers. An optimistic Julian Diaz, Skynamo’s chief marketing officer, shares what he expects from consumers in 2021. The “wait and see” approach works in the short run. But only in the short run. Sound strategies provide certainty and direction, enabling businesses to act despite longer periods of uncertainty. We asked Skynamo CMO Julian Diaz to round up his expectations for the year ahead.